Once upon a time there was a young business entrepreneur named Alice who had heard all about the benefits of social media. Her friend Mr R White was always busy updating his social status and had quite a crowd of followers all eager ...
Yes it's that time of year when lovers go all dewy eyed over each other and bunches of roses are marked up 150% in price. You might be thinking of lavishing attention on your better half ...
January 17, 2014
Surely with the modern age and advent of new technology the website has now taken the place of the business card? If someone wants to know more about you, all you need to do is give them the address of ...
September 6, 2013
According to Wikipedia, B2B is defined as "commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer". Every business relies on other businesses to some extent to help them run their own. Where else would they get their ...
When is target marketing a business not classed as business targeting? The answer, when advertising companies look to a business profile to determine the consumer characteristics that are likely to be interested in their offer. Cross-over marketing isn't a new idea but if the target audience ...
May 15, 2013
When you come home from a busy day at work ready to relax, unwind and watch some good television, you are bombarded with gender-targeted adverts aimed at attracting us to their product. For us girls it's washing up liquid, miracle age-defying creams and of course those amazing women on ...
April 26, 2013
I can’t remember the last time I went to the post office or needed a stamp. All my birthday and thank you cards I create online thanks to my favourite site jibjab.com. My love and complaint letters are emailed and I pay all my bills online. What do ...
February 13, 2013
Hands up those of you who recycle at home? Hands up who’s sustainable at work? Hands up who cares? Come on admit it. I bet my bottom dollar there are some of you who don’t. Being green is a thankless, imperceptible and quite ...
January 11, 2013
I’m a little fed up with digital marketing. Well maybe fed up is the wrong word, its more bored with digital marketing. Yes it’s cutting edge. Yes it’s targeted and response driven (when done right) and apparently its saving the planet from the evils of direct mail....
December 19, 2012
Like most businesses, here at SM1 Print Studio, we are highly protective of our clients, our supplier agreements and of course our wonderful staff. Whilst we are always open to new ideas and creative solutions, something I saw recently makes me think that ...