When you think of McDonald's, what do you see? Most people think of the Golden Arches, first introduced in 1968, which has a distinctive yellow colour - #ffc300 to be precise! Yellow and Red are very popular colours in the restaurant industry. This is not by accident. Colour therapists agree that ...
The world of business is now digitised, and in marketing, this impact is being felt more intensely. From email, video to social media, there isn't anyone ignoring this ongoing revolution. While these new branding techniques have revolutionised modern enterprise, they cannot replace the good old business card. This is a ...
February 1, 2016
Surely with the modern age and advent of new technology the website has now taken the place of the business card? If someone wants to know more about you, all you need to do is give them the address of ...
Yes it's that time of year when lovers go all dewy eyed over each other and bunches of roses are marked up 150% in price. You might be thinking of lavishing attention on your better half ...
September 6, 2013
According to Wikipedia, B2B is defined as "commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer". Every business relies on other businesses to some extent to help them run their own. Where else would they get their ...
When is target marketing a business not classed as business targeting? The answer, when advertising companies look to a business profile to determine the consumer characteristics that are likely to be interested in their offer. Cross-over marketing isn't a new idea but if the target audience ...
May 15, 2013
When you come home from a busy day at work ready to relax, unwind and watch some good television, you are bombarded with gender-targeted adverts aimed at attracting us to their product. For us girls it's washing up liquid, miracle age-defying creams and of course those amazing women on ...
April 26, 2013
I can’t remember the last time I went to the post office or needed a stamp. All my birthday and thank you cards I create online thanks to my favourite site jibjab.com. My love and complaint letters are emailed and I pay all my bills online. What do ...
February 13, 2013
Hands up those of you who recycle at home? Hands up who’s sustainable at work? Hands up who cares? Come on admit it. I bet my bottom dollar there are some of you who don’t. Being green is a thankless, imperceptible and quite ...