When looking to design a website, one of the key areas often ignored is ‘structure’.
Often customers at SM1 Print Studio have spent time identifying market sectors and have an idea on style, colour and theme, however they haven’t actually considered how the website should be structured or what content should be written. In addition some thought needs to be given to ease of use and cross-platform support.
The other issue for consideration is how the website will grow. For example, what will the web page hierarchy be and how easy will it be for the customer to navigate to the content they require.
Content should find a natural position under key main headings – primarily these should describe the essence of your products and/or services, as well as company information. For Search Engine Optimisation (SEO) it is critical that each page has the shortest URL and that this URL mirrors the content of the page.
Web users naturally anticipate navigation menus to be situated either at the top of the website, or down the side, therefore the design of the site should reflect this.
Themes enable pages to be grouped by subject, with a natural hierarchy placing more importance on main pages, rather than sub-pages. We recommend that the depth of structure allow an absolute minimum of 3 clicks from the Home Page and if more pages are required, than a new menu heading be established.
Content and Maintenance
When developing content, consideration should be made to the keywords and phrasing. It is essential that when a prospect has reached your site, that what he/she finds is completely relevant to his search.
In order to keep your website up to date and interesting, we recommend changing the content or revising it, frequently. It is therefore essential that any site designed should have an easy-to-use and accessible Content Management System (CMS).
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