The world of business is now digitised, and in marketing, this impact is being felt more intensely. From email, video to social media, there isn’t anyone ignoring this ongoing revolution.
While these new branding techniques have revolutionised modern enterprise, they cannot replace the good old business card. This is a simple tool that nevertheless boosts your credibility, adds a professional touch to your company’s profile and enables you to grow your networking capacity.
According to Statistic Brain, over 27 million cards are printed daily, highlighting how important this strategy is even in a digitalized world. A 2016 Adobe Study shows that for every 2,000 cards an organisation passes out, sales increase by 2.5%. Without a doubt, this is a technique no marketer can afford to ignore.
If you are planning to launch a marketing campaign, it is important to include your company cards. This is still an effective tool in the contemporary marketing landscape for the following reasons:
1. Personal Touch in Networking
Networking still remains the best technique to grow a company. For this to work, you have to show genuine desire to connect and this is something a physical card does better than emailing your contacts or sending them via social media. With the growth of sites like Meet Up and apps for networking, leaving a Business Card has become increasingly important again.
Assume you are attending a conference and want to leverage available opportunities. It is easier to hand out your card when you meet a potential lead. This is still the most effective tool in lead generation.
3. First Impressions Matter
When you meet a potential lead and you want to start building a relationship, the best way is not promising to send an email or a WhatsApp message with your contacts. A beautifully designed card is all you need to captivate the attention of a potential lead. By impressing at the earliest opportunity, you will have done a lot towards growing your brand.
A lot of information can be squeezed into this piece of paper including contacts, business location, working hours, email address, website URL, services and your logo. This simple paper instantly tells all about you and it is easier for a target customer to be inspired to learn more about your company and know what you do.
5. More sharing
One reason business card printing remains popular is the fact that these are physical objects that can easily be given out. In fact, potential customers do request them and it would be good if you have some on you.
Modern consumers are more informed than ever before. They know a good company when they see one. If you don’t have a card when they request for one, you have already lost a customer. These tools enable you to be always prepared.
It might be a digital world but some old tricks in marketing still work and a business card is one of the best.