Looking for a comprehensive guide to Christmas business gifts that aims to answer all your most pressing questions?
Well looks like this article is for you. Let’s dive right in.
Christmas Business presents for Employees
Let’s talk about business presents that have an inherently high perceived value. How many times were you given a business gift (or a gift in general) that was of no interest to you? I’m guessing you are nodding in agreement. That’s because it’s simpler to take the easy way out when it comes to choosing business gifts. If you are taking the time to be considerate then why would you throw your money down the drain on a business gift that has no perceived value. What makes more sense is to match gifts according to preferences.
Time-sensitive people like to go with festive business presents like gourmet gift baskets because they can satisfy an entire office. Gift baskets can be customised and you can apply your own theme to them. Otherwise, promotional holiday gifts that can be used around the office make the workplace more efficient, decrease clutter or that enhance a desk’s appearance will be welcomed with open arms.
Most of all, giving Christmas business presents to employees will foster a sense of goodwill and camaraderie around the workplace. Unhappy employees are unproductive employees. A happy employee will perform at a much higher level, which should equal a better HR return on investment.
Christmas Business Gifts for Customers
If you typically dread the festive season because it means you have to tap into your marketing budget to purchase Christmas business presents for customers, you are not alone. Many small business owners think they can avoid the anxiety that comes along with the holiday season by simply not sending business gifts. If you fall into this line of thinking, know that you are doing yourself more harm than good.
Keep a customer happy (and exceed their expectations) and you will have a loyal customer for life. Today, people are on edge, and if you give them a reason to take their business elsewhere, chances are they might jump ship. So what effect do Christmas business gifts have on retention anyway?
I’ll give you two reasons.
First, by sending business presents to your loyal customers, you are sending a clear message that they are important. Sure people get excited about vouchers and discounts. But by and large, people who are given an unexpected gift will experience more joy than receiving one. That feeling of ‘euphoria’ can translate into reciprocity. In the end, you will have created a stronger relationship and their loyalty to your brand will be enhanced.
Secondly, you have to look at it from a marketing angle. Branded business gifts such as apparel, bags, drinkware and executive desk accessories are used frequently. Most are seen on a daily basis, providing you with an unmatched impression ratio, as compared to traditional media avenues. Branded business gifts are silent salesmen that are always on the job.
5 Reasons why you should give Christmas Business Gifts?
- Customer Appreciation – Your customers have supported you throughout the year. This is the time of year to show your gratitude for their patronage. This simple act of goodwill can go a long way in someone’s eyes, leaving you with a more loyal customer in the end.
- Boost Morale and Unity – Research has proven that people are more productive in the workplace when overall morale is high and there is a cohesive understanding of a company’s mission. To help keep everyone on the same page, give Christmas business presents to your employees that you yourself would want to receive. Giving logoed apparel serves a dual purpose: First, promotional apparel has a low cost-per-impression ratio. And secondly, employees will proudly wear logoed business apparel to work, leaving them with a sense of pride.
- Marketing 101 – In a perfect business world, your Christmas executive gifts will work for you behind the scenes. In order for you to brand yourself effectively, choose Christmas business gifts that offer some form of utility to the recipient. Anything that has staying power – think apparel, drinkware, calendars, memory drives, tote bags – will keep your company front and center in your customer’s lives.
- Employee Incentives – Everyone can agree that employees can lose motivation from time to time. Job duties get stale and monotonous, performance declines, the boss gets unhappy and starts firing people left and right. Let’s face it – people need to be challenged, especially if they are doing mundane jobs day after day. Give Christmas business gifts to those employees who reach a certain goal, complete a project under deadline stress or go above and beyond.
- Word of Mouth Advertising – No one in business can discount the power of word of mouth marketing. We all know that an unhappy customer will tell more people about a bad experience than a happy customer who receives excellent customer service. But don’t discount the innate response that occurs when someone (employee, customer, business associate, etc.) receives a Christmas business gift. People tend to go out of their way to reward those they feel comfortable with.