Repeat customers can make your business successful.
They can provide the cash flow your business needs to thrive. Repeat customers can also provide you with the kind of customer relationships you desire. Here are five ways to win repeat customers.
1. Make sure you offer exceptional customer service
Good customer service is the first step to gaining repeat customers. People respond to quality customer service. They recognise when a business appreciates them and treats them with respect.
Make sure you’re doing everything you can to treat your customers with the best customer service possible. This may mean automating your customer service or making sure your customer service policies and procedures are easy to find on your website and clearly explained.
2. Go above and beyond
Don’t you love it when you get more than you expect from a company? Your customers do too. They love unexpected surprises like free e-books, discounts, loyalty cards or delivery. Take a look at the various ways you can go above and beyond for your customers. How can you give a delightful surprise?
3. Make sure your prices are justified
Many people leave a business simply because the price is too high. Now that doesn’t mean you have to lower your price. What it does mean is that you need to be able to justify the cost through great value and special attention. If your customers understand they’re getting value, they’ll know the price will be justified.
You can often solve this price problem by offering a few more options. For example, if you sell products or services, you might group some of them together and offer a discount while also allowing people to purchase items singuarly.
4. Connect personally
When your customers feel as if they’re part of your community, they’re more likely to stick around. They’re more likely to be repeat customers. Take steps to connect with your customers on a personal level. Your email messages should have a personal touch to them. You can do that by sharing a story or a personal experience.
You can also connect with your customers via social networking or blog and allow commenting. Take a look at your business and how you can create a community. What features or function can you add to your website to encourage interaction? Read more in our previous blog called ‘Is Your Business Unsociable?’
5. Establish credibility
When customers trust that you’re the best, they will come to you for your solutions. You can establish this credibility and trust by sharing and providing valuable industry information and solutions. Consistently offer value and you’ll build a reputation as the “go to” person in your industry.