Once upon a time there was a young business entrepreneur named Alice who had heard all about the benefits of social media.
Her friend Mr R White was always busy updating his social status and had quite a crowd of followers all eager to talk to him. So, being curious, she ... Read More
10
Mar2014
06
Sep2013
According to Wikipedia, B2B is defined as "commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer".
Every business relies on other businesses to some extent to help them run their own. Where else would they get their exceptional print marketing material, ... Read More
03
Jul2013
When is target marketing a business not classed as business targeting?
The answer, when advertising companies look to a business profile to determine the consumer characteristics that are likely to be interested in their offer. Cross-over marketing isn't a new idea but if the target audience is carefully considered, it ... Read More
15
May2013
When you come home from a busy day at work ready to relax, unwind and watch some good television, you are bombarded with gender-targeted adverts aimed at attracting us to their product. For us girls it's washing up liquid, miracle age-defying creams and of course those amazing women on roller-skates with ... Read More