Once upon a time there was a young business entrepreneur named Alice who had heard all about the benefits of social media.
Her friend Mr R White was always busy updating his social status and had quite a crowd of followers all eager ... Read More
According to Wikipedia, B2B is defined as "commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer".
Every business relies on other businesses to some extent to help them run their own. Where else would they get their ... Read More
When is target marketing a business not classed as business targeting?
The answer, when advertising companies look to a business profile to determine the consumer characteristics that are likely to be interested in their offer. Cross-over marketing isn't a new idea but if the target audience ... Read More
When you come home from a busy day at work ready to relax, unwind and watch some good television, you are bombarded with gender-targeted adverts aimed at attracting us to their product. For us girls it's washing up liquid, miracle age-defying creams and of course those amazing women on ... Read More